Well at least it has been better than what was shown during the non e3 streams (tjose were bad in general) .
I don't know what it is exactly but I find a lot of these game trailers during these streams to be very bland. The Final Fantasy trailer voice acting seemed off and out of sync. Looks interesting but an observation nonetheless.
It feels Sony is being more competitive right now in these streams than Microsoft if they do not do much it feels sony will win again in tje console market.