No problem.
I just can't see one 10 thousandth of the population not buying the game though; in every country thus far, I would have to think it has sold that much (from what we can gather, anyways; highly doubt they HAVEN'T sold 32,000 in the states, 6,600 in the UK and 17,000 in Japan is already above that threshold).
If there was 0 advertising or anything, sure, but they had the week-long events and campaign planned, in addition to the story being set there...
Again, it boils down to sheer population size.
For example, I wonder if 3 is at all popular in India? Same thing applies there.